Testing the Same Insight in Three Different Formats

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Host: Rich Mackey 
Producer: Zac Hazen

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Transcript

Cold Open And Weather Banter

SPEAKER_01 0:00

We're running an experiment to see what happens when you post the same insight in three different formats. Hey Zach, we are back and it is cold.

SPEAKER_00 0:14

It's actually really cold here too.

SPEAKER_01 0:17

Yeah, we're in the 20s again, which is nice. 27. I mean, compared to what it's been.

SPEAKER_00 0:22

Yeah. Because it was in like the negative, like what, like negative five, negative six, negative six or something like that.

SPEAKER_01 0:28

We had a day when it warmed up 10 degrees to a high of negative one. Oh my gosh. But it started at negative 11. Yeah, it was awful. Um, we luckily just got a dusting of snow. I know you got some ice there in North Carolina, but like the 2300-mile storm just went through, so that's when we're recording this for everybody. Yeah.

SPEAKER_00 0:48

That was crazy.

SPEAKER_01 0:49

Yeah, I was on with a client this morning and they got two feet of snow. Oh my gosh. We're on the East Coast somewhere. I don't know where, but I was like, holy cow, that's crazy.

SPEAKER_00 0:58

That's a lot. Wow.

SPEAKER_01 1:00

Yeah, okay, but we're not here to talk about snow. We're here to talk about marketing experiments. Um, we're going to conduct one, I think, next month, um, in February. And we'll see how that goes. So we'll get into that in a little bit, but first we have to talk about um a margarita soda.

SPEAKER_00 1:18

So yeah, a margarita soda is kind of just like a highball, but a margarita. And uh it's really simple. And honestly, like I don't know why there aren't more of these. Highballs are awesome. I think a margarita soda would be really nice too.

SPEAKER_01 1:34

Well, and a highball is designed to feature the alcohol, right? Like we really get it in there. So I did um I didn't have wine last night while I was watching TV. I had uh Empress Gin and Tonic, which was interesting. So Empress Gin, it's a purple elderflower gin. Um it when it gets old, it gets kind of bluish. It was sort of weird. Mine was like this sort of turquoisey blue. Um but I also found Mediterranean tonic water. So I don't know what the difference is. I didn't really read, but it's fever tree. I love Fever Tree. My favorite. I know that was Caitlin's favorite too. Um Mediterranean tonic water. So I did that and it was great, and I loved it, and it was wonderful. Um all right, so on this one, um, yeah, you're gonna feature the tequila. It's gonna be tequila forward, which is I think this sounds great. Uh one and a half ounces tequila. Um, this one says preferably Pueblo Viejo Blanco. So they're they're looking at a white tequila. Um, you can use any tequila though, but like the white's gonna be a little bit lighter. Like it'll um have a really nice, easy flavor. Um, three-quarter ounce of agave syrup for your sweetness, three-quarters of an ounce of lime juice. That's a good balance, like balancing the sweet and the tart. And then club soda. You'll garnish that with sea salt and a lime wedge. So boom, boom, here we go. Uh, you want to rim your Collins glass with sea salt. So you take your lime wedge generally and rub it on there and then dip your rim in uh salt. Everybody should know how to do that. Um, first three ingredients to a shaker. So that's your tequila, agave syrup, and lime juice, and shake it until chilled when you can't hold it anymore and your hand is freezing. Put it into the prepared Collins glass and top with club soda and stir. Um Yeah, so that's really it. Garnish with lime wedge. Um, you can add strawberries or lemon slices or lemonade or pineapple juice or wine or refrigerate it for at least two hours. Like, wait, that's not right. Yeah, that's from the last one.

SPEAKER_00 3:26

So I message you that my bad.

SPEAKER_01 3:28

Okay, well, I don't have a messenger up.

SPEAKER_00 3:31

Um You could add strawberries, though. That'd probably be pretty good.

Introducing The Content Format Experiment

SPEAKER_01 3:35

Yeah, you could add strawberries. All right. Uh little typo there. I don't know if you'll edit that out or if everybody's gonna get a hair on it. All right, this is from punchdrink.com. Not punchdrunk, that's a whole different thing in boxing. Punchdrink.com. Little play on words. All right, well, should we take a break and get into it?

SPEAKER_00 3:52

Yep, let's do it.

SPEAKER_01 4:03

Okay, Zach, you said we're doing an experiment. We tease the experiment. What is the experiment?

Platforms, Formats, And Control Variables

SPEAKER_00 4:08

All right, so we're gonna run the same insight in three different formats on three different platforms. So the insight we're gonna do is how we run creative fully remote. And here are the formats we're doing: a short video on Instagram, a carousel post on LinkedIn, and a blog on Facebook. So those are three different formats. Um, I'm kind of basing it off of what I've seen perform decently well in the past for us. Okay, so those have all performed well. Yes, yeah. I would say like uh there is a little bit of like what will perform better on Instagram, Facebook, a carousel on Instagram or a carousel on LinkedIn or a video on LinkedIn and a video on uh LinkedIn, or I mean Instagram. So there's that like vice versa you could do there, where videos sometimes perform pretty well on LinkedIn, depending on what it is, and carousels sometimes perform better on Instagram, and it just depends like what it actually is and the kind of engagement you get. But I think this is a good experiment for us to run just to kind of see like how the same performat will perform when we post it with three different formats. But this is also something that you guys listening can try yourselves too with some of your content because it'll help you find what works best for you. Obviously, this is an isolated kind of experiment where we're right, we're just looking at like one insight, but we could expand this and try it with different things too, just to see.

SPEAKER_01 5:28

Yeah, and if you if you really want to do it for control, right, you generally only change one thing. So you'd be doing a video um on Instagram, a carousel on Instagram. You can't really do a blog on Instagram, that doesn't work very well because no links. Um, but what I would suggest for this one, the way we're doing this, is do it this way, then take another piece of content later, like the next month, and flip it around. So do the carousel on Instagram, the short video on Facebook, and the blog on LinkedIn, for instance, just to kind of rotate it and just see because your topic could impact it potentially, um, and which format you put on which platform could. So I think the thing here though is like it's like it's about playing, right? Like play around.

unknown 6:10

Yeah.

SPEAKER_01 6:10

Try something.

SPEAKER_00 6:11

And I think once you have these different formats, you can obviously share them on the other platforms that didn't get that exact format too. So if we post a video on Instagram, like we're going to do, we could post it on LinkedIn later and say, hey, in case you missed it, here's a video covering that same topic we shared last month. So it kind of opens up, okay, we can like we can go back and test if we want. So uh I think it's a really fun experiment because we're looking at how content performs not just on different platforms, but also with the format you're doing. And yeah, I think what you said with tweaking the actual like insight itself and seeing if we can like try different formats, I think that'll be good.

SPEAKER_01 6:54

Yeah, it's just an operational thing that you could do. I mean, you don't have to do three either, you could just do two. Like you could test video on multiple platforms. Um, I know we post video to multiple platforms, but I think here the question is like, will video perform better than the carousel? Or was the blog better? Do people really want to dive in? Um and so rotating through that I think is a really neat way to operationalize that on down the road. Hey, I actually said that word right. I've had trouble with the word operationalize like all month, but I got it. So we're good.

Repurposing Strategy And Cross-Posting

SPEAKER_00 7:21

Um yeah, and we'll see go ahead. Oh, I was gonna say the insight itself, right? So um that was pulled from Jesse. He has like a little process from the within the creative team that we're gonna be highlighting. And uh it's obviously shared in differently according to the format. So in the video, you know, it's like 50 seconds, so we're not really spending too much time. We're just getting like a nice like face on camera telling you how it works. The blog covers things more in-depthly and gives you like a bit of a how-to it works, and then the carousel is it at its most basic level. So we're kind of getting like three different ways of looking at this, right? And I think that's pretty interesting too.

SPEAKER_01 8:03

Well, and people like stuff differently, right? Like we always joke that like for me, like Gen X, we want a list, we want to read it, we want to scan it, we want to skim it, we want bullet points. I don't want your how-to video, but I know like your generation and especially the younger generations, they're like, just show me how to do it. Like, show me the video and show me how to do it. Um, and so there's some of that where it's like, are you a visual learner or are you a do you learn by words? Um and so that'll be interesting as well.

SPEAKER_00 8:32

All right. So what do you think variables will matter the most when we test some of these formats?

SPEAKER_01 8:38

I mean, I do feel like like I kind of said, audience is gonna be, you know, do we have an older audience on one platform versus another? I honestly don't know. I don't look at that. Um size of audience might matter. Um, I think one of the other things is gonna be who reshares on which platform, because we know that when our team reshares things, it amplifies it and it actually goes better. So if people are more likely to reshare on Instagram, but not on Facebook or something. Like there's a lot that can go into it. But I think some of those things also help us with like if we learn that our team is sharing stuff on Instagram more than anywhere else, okay, well, we've got an opportunity to amplify on that platform easier than other platforms. Um, so there's a lot that I think we can get from it. I don't think you're gonna get video works better than blog. Like that's not gonna necessarily be it. It's gonna be for this test. Video on Instagram worked better than blog on Facebook or Carousel on LinkedIn.

SPEAKER_00 9:40

Yeah.

SPEAKER_01 9:41

But we'd have to rotate it a few times to kind of get more deeply into what like really works best. But it'll be interesting.

SPEAKER_00 9:49

Yeah, I think honestly, it just provides you a good starting point. If something performs better than something else, then you can test that on other platforms to see if it was okay, it only performs well on this platform, or maybe it also works on LinkedIn or Instagram, for example. And I also think um you kind of covered like how old is our audience, right? But also like the speed at which they like to be delivered information. So on Instagram, I think I've seen a lot of my friends interact with the stuff that I'm in, like the videos that I'm in, and like well, your birthday post just went up.

SPEAKER_01 10:21

So like Exactly.

SPEAKER_00 10:22

That that and some of the videos that I've been doing lately. Um, I've seen those and I've seen people, specifically my friends, like they'll send me messages like, hey, this is actually a pretty good insight. Like, hey, like that was pretty cool. So obviously, like I think video does pretty well there. And so a lot of these are like what I like I said, a good starting point for what we see, but it's it's gonna be interesting to kind of move things around and test, like you said. Yeah, a hundred percent.

SPEAKER_01 10:50

Um yeah, and it's gonna be, I mean, there's certain things that we know, like, right, like having some sort of visual on any platform helps your content get noticed because like text can get broken up and it can be really hard to see. I mean, in some like Instagram, you can't post without a visual. You've got to have a visual. You know, I guess threads is the non-visual Instagram sort of.

SPEAKER_00 11:11

Yeah.

Audience Behavior And Zero-Click Content

SPEAKER_01 11:11

Um, but that's not part of this experiment. Um So yeah, I think it's it's gonna be interesting because there's also the it's three different ways to tell a story, right? Like whatever we're talking about, we're telling a story, and we're going at it in three completely different ways. I I think of it like reading a book and watching the movie from the book. You know, the book is gonna have more in it, but you're also subject to interpretation in your head, where in a movie somebody else has interpreted that for you, and they've given you, you know, the voice and the music and the sound effects and all of those things. Um so I'll be curious to see kind of how the team executes on that. And then like carousel is like a slideshow, right? Like it's kind of a hybrid in between. Yeah.

SPEAKER_00 11:59

It's basically, yeah, it's basically just a slideshow. But it's nice. Uh, I like them on LinkedIn, especially with some of like the PDF ones you can make. Uh you flip through them and like uh they can be pretty engaging, especially if you like know what you're doing with the copy, because you can hook people in with some something on the first slide and then move them through a pretty complex topic in like a simple way. So it's almost like a video for people that don't necessarily want to watch a video. It's that same kind of you're getting that insight kind of chopped up in a more digestible way to where you're not reading a five or 10 minute blog. And you're seeing it right there. So it falls into that no-click content, that zero-click content that we're trying to that the industry is and like all social media is moving towards.

SPEAKER_01 12:42

So well, and the platforms are all rewarding, right? Like they want to keep you on their platform. So I mean, Facebook started doing that a long time ago, where if you could keep somebody on the platform and not link them out, you would get more views. Um, LinkedIn has their whole long format area, like right on the platform, so you can have your blog like right in LinkedIn and be plenty long format and not really, you know, you don't have to put the whole thing in the post. The, you know, the post can still be short, but then it'll keep you on LinkedIn to take you to the bigger piece. So yeah, it's you know, I kind of hate that because like I want them on our own property, I want them somewhere that we own, like versus somewhere else. But you know, you just have to kind of adapt and figure that out.

SPEAKER_00 13:24

Provide people with value in the moment because otherwise they're just gonna find that value somewhere else. Which I think if you at home want to run this experiment, you should definitely find an insight that can translate well into multiple formats. And that might be something that resonates like really well with your target audience. Because if you choose like a not a great topic, it'll probably you probably won't get the information or insight, like information or analytics like you're looking for because it won't perform well on any of the platforms. So make sure it's something that resonates with your target audience for sure. But I think this is something that you should practice just in your daily like content creation and social media strategy, like and so strategies and planning, just because uh it's good to test these things, right? It's good to see what works well in which format. And if you're consciously making an effort to figure that out, um, you're not gonna suffer in content quality because you're actually like aiming to create a good piece of content, but you're also not gonna have to like be reactive with your planning, right? Yep.

Operationalizing Tests And Team Amplification

SPEAKER_01 14:27

So yeah, and I um and we'll come back, obviously, like after we do the experiment, we'll come back and share there'll be another episode on this, like about what happened. And I think we'll be able to share what we think we learned definitively, what was sort of directionally interesting, and kind of some of these things that we saw with audience or with format or that kind of thing. Um and then I do think that like, you know, we would need to do it again and again and again, like several times. But that's like that's part of marketing, right? Just continue to iterate and experiment and try and, you know, pivot and make things better as you go incrementally. Um, perfection is not really the goal.

SPEAKER_00 15:09

Yeah. You want to put stuff out so that you can iterate on it and make any adapt like any changes you need and see how it performs. Because I mean, everyone's guilty to following the failure to launch, but if you make a conscious effort to get things out there, then you don't have to worry about it being perfect because you can improve it to the point that you want it to get.

SPEAKER_01 15:29

Yeah, perfection is probably the number one enemy of marketing. Um because you know, marketing is it's art and science, like you can kind of figure it out, but there's no perfect answer. And everything is always evolving and growing and learning. And that's really what this experiment is about is like let's try something a little bit different to see what we learn from it. And we may come back and it might be a five-minute episode where we say we didn't learn anything. So sorry, it was a fun experiment. We'll talk about you know, koalas.

SPEAKER_00 15:56

It's nice to have this podcast as kind of a launching point where we're like talking about it and thinking of what might happen and some things that we can do to make the experiment perform well. Because at the end of the day, like if we uh really get like some quick, really fun results on this or like something interesting happens, there'll be a larger piece of content that we can kind of like break down this whole experiment. And this podcast would be a nice starting point for any of those that are listening and want to try this out for themselves because it's really simple, right? You're just creating a piece of content in just three different ways. If you're already creating a blog, repurpose it into a video in a carousel, like we're gonna do. So it's really 100%.

SPEAKER_01 16:37

And and we do that a lot, like where we'll have things that we part out or or post in a different format somewhere else. I know some of our short form videos, like with tips and things, are also like a longer form HubSpot blog. Like those exist in the same uh ecosystem. Um, and you can also then learn like, can you leverage them? Can you leverage that short video to get people to the blog? Or the carousel on LinkedIn, do you tie that with the blog and get people over there? But it's really about like what will people consume? And for this one, it's what will they do on the platform, basically? Because most of these are going to be, well, the Facebook one's gonna kick people off, you know, link people off to the blog. And that may be a detractor, we don't know. And so then coming back and putting video on Facebook later with an experiment and putting a carousel on Facebook and keeping it self-contained. Do we get a better reaction? Do we get more eyeballs on it when we don't try to take people out?

SPEAKER_00 17:31

Yeah, 100%. I'm very interested to see. Should we move into some predictions on what we think will happen?

SPEAKER_01 17:39

I can we can try. I think it's just a crapshoot at this point on what we think will happen. We're just guessing.

SPEAKER_00 17:45

Yeah. Um it's kind of fun though. I mean, we can always come back and see how right or wrong we were.

SPEAKER_01 17:51

So Yeah, I mean this is an interesting one. So what's gonna perform the best?

Learning Styles: Watch, Swipe, Or Read

SPEAKER_00 17:57

Yeah, which format would do we think will perform the best?

SPEAKER_01 18:00

I think the blog posts will perform the worst, personally.

SPEAKER_00 18:03

Yeah. I think blog posts, I don't see I'm not gonna say they're starting to die because there's still like value in them and having them, especially on your website for search, like SEO and getting organic search, and you can really like we've seen like like leads are still reading blogs from what I've seen, but on social media it's not performing as well as it did in the past, and it moves to that zero click stuff that we've been talking about probably in like three or four different episodes at this point.

SPEAKER_01 18:36

Yeah, it's um I think it's gonna be a little bit more difficult. I mean, and you've really got to hook them, right, with a blog to get them off the platform because they're scrolling, they've got to stop scrolling now and miss whatever's coming next and jump to your page and read your blog, and then they can come back. But um, so that's gonna be an interesting what I also think that the way that Facebook um and Instagram to some extent does this. When you're scrolling, sometimes if you've scrolled far enough, if you go back, the content's not there anymore. Like it's that jump that Facebook does sometimes, um, which I hate, especially when you open it. Like I'll open it and see something and be like, oh, that's interesting. And as you go to click it, the whole thing like resets.

SPEAKER_00 19:18

Yeah.

SPEAKER_01 19:18

And that's gone. Like it's just disappeared and it's gone.

SPEAKER_00 19:22

Um it's almost impossible to find a real two that you've that you really liked.

SPEAKER_01 19:28

And back, back, back, back, back.

SPEAKER_00 19:30

You're accidentally refresh, and then you have no idea where it went and no idea how to search it because you can't even remember the person's name.

SPEAKER_01 19:36

Yeah, same thing. Like I'll get one and it'll be like in the little previews up there, and it'll be like, oh, like I want that, and then it'll like reset, and that one goes all the way off to the right somewhere, and I have no idea where it disappeared to. Or I got there at hour twenty three, minute fifty nine, and twenty four hours it was done, and it just disappeared. And you're like, what? Yeah. That sucks. I feel like what do you think is gonna work best for? For the platform, I guess.

SPEAKER_00 20:02

I think the video on Instagram will do well. Megan's gonna be recording that one. And so I think she'll do a really good job with it. But also I think the way Oh my gosh, Lisa.

SPEAKER_01 20:15

Misa.

SPEAKER_00 20:16

I think the way that it's like set up and like the actual insight itself will fit better on video than any of the other platforms. I could see the Kiero cell getting some pretty good engagement, but the way that we promote our content on Instagram, we put it on our story, we like we usually get a lot more views just from the algorithm on Reels like kicking in. And so in terms of like actual like uh like pay like post views, I think the video engagement I want to say video, but the carousel could do pretty well if any of us share it.

Predicting Winners And Losers

SPEAKER_01 20:51

Yeah, and I think that carousels can be hard, right? Like because the way that people do it now, where you tie the frames together, works better. But like when it used to be like product A, product B, product C, product D, nobody ever got past the break on the carousel. People don't actually swipe those. You've got to have like, and that's where it's storytelling, right? If you've got that story thread going through the carousel images, you're gonna have a better shot at people actually looking at more of them. Um, yeah, I mean, in LinkedIn tends to work fairly well, but to your point, on LinkedIn, it's generally do we share stuff and how do we share it? And do we like a lot of times I share stuff with no comment because I just can't be bothered to. Like it's I'm sharing it because I want to get it out there and have my audience see it, but I don't have anything else to add. You guys did it, like it's it's gone, it's out there. Um, and I've got a lot going on.

SPEAKER_00 21:40

And I think when somebody, when one of us shares it on LinkedIn, right, it makes it a little more impactful. So for example, if I shared it on LinkedIn and said, when I've been fully remote like from the beginning for for like quite a long time now, but um when the whole team went fully remote and definitely presented a new challenge, this process really helped us. And if your team is thinking of going fully remote, it could be something that helps you. That adds a lot of context and like makes it a little more personable and and impactful. So I guess there's a ton of variables we could add that that either give it a better chance of succeeding.

SPEAKER_01 22:18

And I think that that's one of the big things because that's going to get more notice than me just resharing it with no comment whatsoever. Um yeah, and I think it is interesting. Like, I mean, that's a that's a great blog post for you too. Like, what how has the shift been from having just a couple of remote workers and being one of them that was fully remote in another state, couldn't drive into the office if you wanted to, to everybody going remote. And like, I feel like you probably feel more seen, maybe, and there's a better understanding of like, oh, we're all little islands out here. Like, like I ran into Jessica in Sioux City. I was up there on Monday, my mom rang the bell for her final cancer treatment. Um, and I was in Sioux City, and we just went to Chili's, and Jessica and Chris were at the bar in Chili's. So, like, she sent me a Slack message and she's like, Y'all just decided to go to Chili's, and I'm like, Yeah, we did. And she's like, I know, I saw you. We're sitting in the bar. And so I don't know when I chatted with her because I'm like, I haven't seen you in a while. So, like in person, I see her on video every day. Like, we've had three video calls today, I think. Um, but yeah, it's like those things and those perspectives are different. Yeah, and I think as we share our piece of that with whatever this content is, um, you know, because it's gonna be different for Isaac from a writing standpoint, from you from a content planning standpoint, Megan from a design standpoint or video standpoint. You all have a different process for managing content remotely. And you all have, well, it's the same process, right? We all follow the same process, but you have you all have your own struggles with different pieces of it. Um, because, you know, you're different people.

SPEAKER_00 23:52

Yeah. And also, like another thing that remote does, this is kind of getting into what the actual insight is about, but it also shifts on how you do collaboration, right? And how you get feedback. And uh I mean, it was like you were saying with the silos, if you don't create intentional uh systems to have that collaboration that you would normally have in an office, where I can't walk over to somebody's desk anymore, pat them on the shoulder and say, Hey, what do you think of this? Yeah, or hey, like I'm having trouble with this, right? If you don't actively create those situations for yourself remotely, you're not gonna have them and you're gonna be like this television, siloed off, and it's not gonna create the best creative output you can get.

SPEAKER_01 24:35

Yeah, I mean nobody nobody liked my floating heads virtual office tool that I found where like your little head can go into your office and you can close your door, open it. You can go sit at a couch with other people. Um, because basically the idea is your camera's always on and you know you can go do that. Um the bandwidth that would take just seems like a lot to me. So I don't know how they managed that.

Remote Collaboration And Process Insights

SPEAKER_00 24:56

But it's an interesting idea, and I've seen stuff like that before. It's just like, I don't know, I feel like uh the whole team has to be into it for it to be.

SPEAKER_01 25:05

Yeah, I mean, we'll get um we'll get everybody like meta quests or the Apple VR headset, and we can all just live in VR all day. Like I mean, it's that's what Mark Zuckerberg wanted. He wanted us all to be like in there, but then nobody had legs, and that was awkward. Like, you know, it's just really weird.

SPEAKER_00 25:21

Yeah, weird avatars.

SPEAKER_01 25:24

I know, it's so crazy. And that's the one that I shared, the floating heads thing was it was a little bit weird, but it kind of makes sense. Um they have it. I'm watching Moonhaven now on Netflix. It was put moved over there from AMC because AMC basically killed it. And I just need new sci-fi and everything. And the cast is pretty good, but they have a virtual system. They drop this blue ball into like a wooden coconut kind of thing. Um have you seen it?

SPEAKER_00 25:50

No, I don't even know what it is.

SPEAKER_01 25:51

Sounds cool though. Yeah, so they drop this blue ball into a wooden coconut thing, and it takes their image and puts them in a VR conference room where they're all sitting, but none of them have legs. So, like from the the waist up, it looks like them, but there's no legs underneath the table because it doesn't need to be because nobody can see under the table.

SPEAKER_00 26:09

Oh wow. So it's kind of like the holograms from like Star Wars or something where it's like half the body, but it's like in a virtual okay, that's interesting.

SPEAKER_01 26:17

Yeah, but the idea is um Moonhaven is we're ruining the earth. So they sent a group of people to the moon and have created like this dome. So like the sea of tranquility is actually a sea, it's water. Um, and they have trees and all this stuff, and the mooners are running a completely different society, and they've got an AI at the center of it that's helping them fix things, and the idea is that then they would come back to Earth and help Earth fix what's in Earth, but um, but honestly, there's a lot of conflict and nobody really wants stuff. I'm only on episode like three, I think.

SPEAKER_00 26:48

I mean, that's a lot of lore for three episodes in, so it's probably a lot of lore.

SPEAKER_01 26:54

I mean, there's so much more, like children aren't raised by their parents, they're raised by other people.

SPEAKER_00 26:59

Um, it was like a community almost. Yeah.

SPEAKER_01 27:03

And they don't um they know who their parents are, I believe. But maybe not. I don't remember. But there's this whole like communal thing and the idea that you eliminate bias by having somebody else raise your child, like the child doesn't grow up with. Yeah. And the biggest thing right now is um people are like, you're not gonna take our children from us. There's protests about like unique, and they're like, well, but it's like for the harmonious society, like you know, th things have to be weird. So anyway, complete and total tangent. We haven't had one of those in a while.

SPEAKER_00 27:40

We haven't had like that good of a tangent in a while. So check out Moonhaven on Netflix.

SPEAKER_01 27:45

Yeah, it's good. And hopefully, I mean AMC killed it, and it'd be nice if Netflix picked it up and did another season because I think there's only one season. Um, but it's pretty good. It's a nice little sci-fi fill if you need it. Um, Starfleet Academy is out again, out now though, so that's also a good sci-fi fill. All right. So yeah, none of that has anything to do with our experiment that we're gonna well, it's an experiment they ran. Yeah. Um so we'll run an experiment next month, and then probably sometime in March, I'm guessing, we'll come back with here's what it looked like, and maybe we learned something and maybe we didn't. We don't know.

Tangent: Virtual Offices And Sci‑Fi VR

SPEAKER_00 28:20

Well, we'll probably test some of most stuff too, if we don't get any data the first time, because I think there's definitely potential to move things around and try different formats or for other pieces of content. But uh, if you want to follow along on this experiment, you can experiment, stay tuned to our podcast, but also you can find our agency at edit71.com and all of our socials are there as well. If you have a question you'd like to send our way concerning this experiment or any other service or thing that we do, head to CTA Podcast. Your question will make it into a future episode of the podcast. 100%.